27 July 2012

Chrissie's Angels - DHS Award Winning Marketing Campaign

 

What were you doing on the day the 2012 Olympics launched?

To inspire a generation, was our Olympic slogan and we at Dental Health Spa had our own unique take on this. Our goal is to inspire everyone to recognise the importance of the Dental Hygienist.

On the day the London Olympics began and just ahead of Dental Health Spa's 5th anniversary, a new marketing campaign was launched with a photo shoot..... Click here to view video



In a world where people are more frightened of dentists than they are of snakes or spiders (according to the British Dental Health Foundation), we want to make Dental Hygienists the stars of the future.
 
By raising the profile and the benefits of seeing a dental hygienist, the health and social benefits of having a cleaner and fresher mouth will be more readily understood. Providing this education and hopefully with greater accessibility via the Direct Access initiative will not only improve peoples dental and general health but also make them...100% Kissable.

Campaign - "Hygiene is not just for Girls"-- coming soon ........

Thanks to:
Photographer: Helen Tinner
Hair dressers: Willie Hendry - great wigs!, Johan Van de Merwe - Hair and makeup &
Scott McCall - Stylist
Model: Nathan Attwell
Nurses: Mike MacGregor, Hayley Walker
Hygienists: Emma Smith, Madalyne Tucker and myself Christina Chatfield
 

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