Press Release: The White Stuff - Look 10 years younger with a Spa White smile

September 2008

One of the UK's first dental hygiene clinics, Brighton's Dental Health Spa, will celebrate their first birthday by launching Spa White, a division focusing solely on tooth whitening. Spa White opens on 17 September and will offer clients a youth-enhancing Hollywood-bright smile in less than one hour.

Unlike some tooth whitening clinics, Spa White is fully regulated and approved by the General Dental Council. Their clinicians are all fully trained professionals with many years experience of tooth whitening, guaranteeing the very best personalised treatment and results every time. Spa White will offer four types of whitening:

• Pola office: (£475) The very latest and fastest whitening system - delivering excellent results in just 30 minutes. This light activated treatment uses a high concentration whitening gel and results are instant.
• Pola day + Pola night: (£199) A take-home tooth whitening treatment. The Spa White team create a bespoke set of trays (similar to a mouth guard) for each client that are filled with a spearmint flavoured crystal clear gel and worn day or night to whiten the teeth gently and effectively.
• Pola zing: (£120) A 30 minute super fast whitening system, this treatment can be used a booster for Pola day or Pola night or simply as a top up for patients owning whitening trays from previous treatments.
• Air polish: (£45) A natural way to enhance the colour of your teeth, air polishing uses a mixture of bicarbonate of soda, air and water under pressure to remove every day stains left by tea, coffee and nicotine.

Dental Health Spa opened on September 17, 2007 with a very clear mission - to provide a wide range of high quality oral hygiene treatments in a relaxing 'spa' environment.  Practice director Christina Chatfield, a dental hygienist with over 25 years experience in practice and within major blue chip health companies, is passionate about empowering the patient and making excellent dental hygiene treatments easily accessible for all.

Christina says: "Many of my customers have experienced long delays in getting to see a hygienist and as a result could be at risk of gum disease. With research showing that more teeth are lost due to ongoing gum disease than to dental cavities, it is clear that regular hygienist appointments are as important as regular dentist appointments. At Dental Health Spa we are committed to delivering treatments that safeguard the health of our patient's teeth and, with the addition of Spa White, increase oral confidence."
Spa White will open with an exclusive event at the Queens Road clinic on Wednesday 17 September. Clients signing up for any whitening treatment within the first month of trading will receive a free air polish worth £45.